All businesses, not just small ones, are faced with the challenge of making their marketing dollars stretch as far as possible. The issue for many is deciding what to spend their time and money on.
There are many aspects to marketing – not just advertising. Branding, customer service and internal communication are all in addition to the basic 4 P’s of marketing (product, price, promotion, place).
With all these aspects to consider for the ultimate marketing solution it is vital to engage in some initial planning. At the beginning of any relationship we like to undertake a marketing planning phase where we develop a ‘Plan of Attack’ to set the objectives, strategic direction, tactical activity and marketing budget for your business. This work is developed alongside any existing marketing strategies and brand material, which are all reviewed as part of the planning process.
Immediately following this planning phase we agree with you how many hours are required per week to perform the role of your ‘marketing department’ in order to execute the plan and deliver all the necessary activity that we’ve defined and agreed in the plan.